Case Study: Driving Success for alkoholfrei-vom-winzer.de

Welcome to our latest case study on alkoholfrei-vom-winzer.de, an online store specializing in non-alcoholic wines. As an SEO agency, we have collaborated closely with the founder, Frederic Chouquet-Stringer, to enhance their online presence and sales. Here’s how we achieved impressive results in just one year.

Background and Initial Challenges

From day one, our goal was clear: to rapidly increase traffic and kickstart sales while expanding the product range. With the market saturated by giants like Lidl, Rewe, and Amazon, we needed a solid strategy to carve out a niche for our high-quality non-alcoholic wines.

Strategy Implementation

Market Analysis

Our first step involved a thorough market analysis. We discovered that many competitors offered mediocre products, providing us an opportunity to differentiate with superior quality non-alcoholic wines.

Content and SEO

Our approach was multifaceted:

• Keyword Optimization: We utilized Ahrefs and Google Keyword Planner to select and optimize keywords effectively. This helped us craft a targeted content strategy with articles tailored to high-potential search terms like “alkoholfreier wein testsieger” and “bester alkoholfreier wein.”
• Quality Content: We developed high-quality articles that addressed both niche interests and broader queries about non-alcoholic wines.

Link Building

We did not take shortcuts in building backlinks. Instead, we handpicked thematic sites to place articles about non-alcoholic wines, significantly strengthening our online authority.

Google Ads

Contrary to the initial setbacks with Google Ads, we revamped our approach by launching multiple campaigns, including search and Performance Max campaigns, which led to cost-effective conversions. Our ongoing efforts in SEO and finely tuned Google Ads campaigns work in tandem, ensuring robust traffic and sales.

Results and Impact

In two years, we achieved top-3 rankings for key search terms, grew monthly traffic to about 12,000 visitors, and secured a high conversion rate. Our combined strategy of powerful SEO and effective Google Ads campaigns has been a game changer.

Future Plans

We are committed to further expanding the product range and enhancing the website experience. The results have been extremely encouraging, and we continue to refine our strategies to maintain and improve our market position.

Conclusion

Thank you for your attention! If you are interested in promoting your business with proven SEO strategies and effective advertising campaigns, contact us today.